Archive for the 'SERPs' Category

Are You in Favor of the Supplemental Results Being Flushed Down the Drain?

It wasn’t so long ago when SEO experts were still figuring out what the supplemental index was and how we could avoid falling prey to its claws. Here in SEOChecklist and possibly in many other SEO blogs, the supplemental index is still mentioned relatively often. Over the course of 2007, however, Google was taking steps […]

Does the Age of Site Matter in SEO?

Many have asked if the age of their web sites matter in their rankings in the SERPs. Needless to be said — yes, it does matter. As of this reading, why don’t you search for a highly-competitive keyword and look at the results. If you might notice, all the results on the first page would […]

Do TLDs Matter for SEO?

I’ve seen too many debates drop up over the potency of TLDs to affect your ranking in the SERPs. When SEOmoz.org conducted research on the factors affecting Google PageRank, one of the most controversial factors was the Top Level Domain or TLD. The question of whether TLDs affect rankings in the SERPs have asked and […]

Does PageRank Have Anything to do With your Rankings?

When Google De-ranked web sites not so long ago, the uproar was unimaginable. Thousands of blogs mentioned PageRank and the number of Google haters (which was large in the first place) doubled in number. However, there were those who didn’t care and didn’t even bat an eyelash with what happened. In truth, I didn’t understand […]

Do You Really Need to Optimize for Each Search Engine?

Due to the recent Google de-ranking of web sites, many people are suddenly aware that only should they not judge a web site’s popularity on its PageRank but they should also look to other means of traffic as well — just in case. Hence, I’ve been hearing (or rather, reading) some people talk about optimizing […]

Does Changing Your Host Affect Your Rankings?

I’ve come across this same question in many web master forums I’m a member of. I will address the issue here for future reference. So, does changing one’s host affects one’s ranking in the SERPs? The answer depends on the situation. For example, are you really just moving to a new host and not changing […]