SEO CheckList

Expired domains might be nothing but expired domains to some people but you can benefit from expired domains if you’re able to find a keeper. Many expired domains were left to die because they were never marketable in the first place and the ex-owners didn’t do well in marketing their domains. However, there are those with quite a substantial traffic to their names. Such domains might have expired due to various reasons such as mismanagement or the lack of time and interest of the owner.

So what exactly can expired domains bring you?

1. Traffic

Find an expiring domain with traffic and you’re spared some of the initial marketing and promotional efforts which, in my own humble opinion, are always the most grueling. It’s better having that initial traffic than having nothing at all, isn’t it? When your niche is the same as that of the old web site, chances are, you’ve already found your first bout of readership with the expired domain traffic.

2. Backlinks

When people link to the old web site, they link to the domain. Hence, you will still retain the back links. If and when you launch your web site and the niche is the same, there’s a chance that other web sites which link to your domain would retain the back links and that would work to your advantage.

3. PageRank

I’ve talked to a lot of web masters who don’t see PageRank as gauge of a web site’s success anymore. However, the concession is that it is still a determining factor when you have to sell your web site and of course, it might affect your ranking in the SERPs. When Google indexes your new web site and determines the niche to be the same as the old one and at the same time, you retain the old back links, you retain the original PageRank.