The More Content, The Better for SERP Rankings?
Needless to be said, yes, the more content the better. When search engine spiders or bots index your web pages, they create caches of your pages which are displayed in the SERPs. The more content you have, the more spiders can index. The more indexed pages you have, the more the chances your web site could appear during keyword queries and of course, the traffic you can get. With regards to advertisement revenue, think of it like this — say you earn 20 cents per indexable page per day, that means if you have 1000 pages in your web site, the potential earning is $200 per day. Of course, that’s only theoretical, but you can’t deny that the more content a web site has, the more one can earn.
Regarding search engines, content is necessary for queried keywords. So if your web site is centered on pictures or flash animation or videos, don’t neglect indexable content. Spiders can’t read text written on the pictures or the videos and animation. That means your web site won’t turn up results for keyword queries. To work around this, don’t forget to write some amount of indexable content onto your pages. It might also be idea if you name your files based on keywords.
While the more the content the better it is, that doesn’t mean you should just put anything onto your pages. Don’t forget that if you put duplicate content, chances are, your pages are going to be show in the supplemental results instead of the main index. The results would be the same if you include keyword-stuffed articles into your pages. In the end, it’s not only sheer volume that matters, but also quality and originality. If you can combine these factors, then you would have had created a viable web site with a strong fighting chance against all others in your niche.
