SEO CheckList

We all know how important building backlinks is. Nobody would find your web site(s) unless you promote and build back links. It’s not only for the PageRank anymore because as I have observed, a lot more people are becoming disillusioned with the Google PageRank. And besides, with all the change in algorithms and penalizations, it’s hard to use PR as a gauge of site popularity nowadays. STILL, building backlinks has always had its merits, even without PR’s existence. Now, are all back links measured equally? Do you think a backlink from a web site found in the 100th page of the SERPS would amount the same as a backlink from a web site on the first page?

My answer to that would be NO. Inbound links coming from web sites at the top of the search engine ranking pages sure are weighed a LOT more than backlinks from web sites in the lower tier of the SERPs. When I say “weighed more,” I meant in terms of your own rankings. Of course, building massive backlinks from lower ranked web site has its own merits, but a single back link from the web site at the top of your niche could do wonders. Just one link from someone who’s at the top of the SERPs in your niche could propel your web site from being at the bottom to being at the first page of the SERPs.

So in a nutshell, a web site’s popularity is VERY important when building backlinks. That doesn’t meant you should ignore everyone at the bottom of the niche, but it’s always great to build links with authority web sites for the betterment of your ranking in the SERPs. Remember, building backlinks isn’t just for PageRank, it’s also to build popularity and hence, traffic.